A lot of fizz, no substance: Greenpeace comment on Coca Cola announcement

Commenting on Coke’s announcement of a new policy on plastic bottles, Greenpeace ocean plastics campaigner Louise Edge said:

“Coke wants us to think this announcement is full of fizz, but when you look at the detail it’s pretty flat. They’re doing nothing to genuinely challenge the culture of throwaway single use plastic bottles and what little action they’re taking is restricted to Britain, when oceans plastic is a global issue.

“Coke is still part of the problem not part of the solution. They should be pushing for an industry-wide deposit return scheme so far fewer plastic bottles end up in our oceans, and should get far more reusable bottles onto the shelves. This company has a history of making green announcements that sound good but deliver little. Coke’s PR spin on plastic is not ‘the real thing’.”