Accessibility is important for everyone, not just people with disabilities.
Trying to read a non-responsive website on a phone with a terrible data signal shows that accessibility can also be situational. We make our website accessible because we care about equity and social justice. We also do it because it improves our content and makes stronger campaigns.
To achieve this we have followed the Web Content Accessibility Guidelines (WCAG 2.0) produced by the World Wide Web Consortium (W3C) – the web’s governing body.
As far as technical components are concerned we have aimed for ‘Level A’ compliance with WCAG, but we haven’t necessarily followed all the checkpoints as some are no longer relevant or have been demonstrated to get in the way of accessibility.
When we make content we also ensure that it is both inclusive and accessible. Read more about this in our content style guide.