Cattle

10 years ago, the Amazon was being bulldozed for soy. Then everything changed.

Posted by paulo adario — 16 May 2016 at 10:51am - Comments
All rights reserved. Credit: Ricardo Beliel/Greenpeace
Soy plantation in the Amazon rainforest. The expansion of the soy industry is one of the main causes of deforestation in the region.

This week – after months of negotiation and uncertainty – the Brazilian government, the soy industry and civil society organizations, including Greenpeace, indefinitely renewed an agreement keeping huge swathes of Amazon rainforest from being destroyed for soybean farming. This is big news for the Amazon, for Indigenous Peoples, for farmers, for business and for all of us around the world fighting to end deforestation.

Brazilian supermarket giant Pão de Açúcar stops buying deforestation beef

Posted by Richardg — 1 April 2016 at 12:09pm - Comments
All rights reserved. Credit: Ze Gabriel
Activists in Sao Paulo put stickers on beef saying 'do you know where your beef comes from?'

Great news: Pão de Açúcar – one of Brazil’s major supermarket chains – has finally agreed to stop stocking beef linked to forest destruction. It's a huge victory for Brazilian consumers, who joined Greenpeace's campaign in their thousands - but it's also big deal for the planet. Here's why.

Cows, conspiracies, and Greenpeace

Posted by Robin Oakley — 9 October 2015 at 3:21pm - Comments

You’re probably reading this blog because you have some questions raised by the film Cowspiracy. I’d like to address these directly - and tell you a little about our work on animal agriculture around the world.

Brazil’s biggest slaughterhouses are cleaning up their meat supply. Others must follow suit.

Posted by Richardg — 2 April 2014 at 12:34pm - Comments
All rights reserved. Credit: Funari/Lineair/Greenpeace
Cattle ranching in the Amazon

Yesterday the three largest slaughterhouses in Brazil – JBS, Marfrig and Minerva – published an update on their progress to ensure that the meat they produce isn’t threatening the Amazon. It is another important milestone towards ending deforestation.

Brazilian slaughterhouses take one more step in the right direction

Posted by Richardg — 18 December 2013 at 12:07pm - Comments
A cattle ranch in the Amazon

The three biggest slaughterhouses in Brazil have taken one more step towards ending the cattle sector's involvement in deforestation in the Amazon - and with deforestation on the rise, that can't come soon enough.

VIDEO: These boots are made for walking (just not all over the Amazon)

Posted by jamie — 28 October 2011 at 5:50pm - Comments

Remember the photoshoot we staged outside a fashion industry event in Italy? The one reminding companies that make and use leather that the Amazon is not for walking over? Here's a great little video which I neglected to post last week, showing our models strutting their stuff for the rainforest.

Giving deforestation the boot at Italian shoe fair

Posted by jamie — 19 October 2011 at 12:00am - Comments

Italian fashion: stylish and sophisticated, but unfortunately may be linked to the destruction of the Amazon rainforest. As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian shoe leather comes from areas of cleared rainforest. So a team of Greenpeace activists have set up an alternative photoshoot today outside a major industry event in Italy to remind the world's shoe and leather companies that we can't walk all over the Amazon.

Business and government can make swift changes when they want... or are forced to

Posted by John Sauven — 18 October 2010 at 12:22pm - Comments

Jeff Swartz, CEO of Timberland wrote recently in the Harvard Business Review, 'You can tell a lot about how your day is going to unfold by the number of e-mails that are waiting for you ...  On June 1, 2009, they kept coming, and coming, and coming.'

The emails flooding Jeff Swartz's inbox were coming in response to a newly released Greenpeace report about deforestation in the Amazon. The gist of the report was that (a) Brazilian cattle farmers are illegally clear-cutting Amazon rainforests to create pastures, and (b) the leather from their cows might be winding up in shoes - including Timberland's.

Video: Sarah explains developments in the Amazon

Posted by christian — 19 August 2009 at 4:50pm - Comments

Since we published the Slaughtering the Amazon report, the Amazon cattle campaign has moved rapidly, with shoe companies and cattle producers feeling the pressure from you, and changing the way they do business as a result. In this video Sarah explains the progress we've made so far, and check out www.greenpeace.org.uk/bertin for the recent news.

Slaughtering the Amazon: World Bank withdraws loans from Amazon destroyers

Posted by christian — 18 June 2009 at 10:31am - Comments

slaughtering the amazon cover

Slaughtering the Amazon - Cattle ranching is the primary driver of forest destruction in the Brazilian Amazon, with 79.5 percent of deforested land used for cattle pastures.

Just two weeks after our exposé 'Slaughtering the Amazon' showed how the Brazilian cattle industry is decimating the Amazon rainforest, companies and the World Bank are already beginning to sever their links with the slaughterhouses and farms involved.

Syndicate content

Follow Greenpeace UK