Today was a
day I have at times feared might never come, but I’ve just emerged from a
packed press conference in Jakarta for the launch of Asia Pulp & Paper’s
new ‘Forest Conservation Policy’ aimed to end its involvement in deforestation.
Ken dumps Barbie: how our campaign launched in June
You read that right – following over half a
million emails sent by you, Barbie has realised that toying with deforestation
is no game. Mattel, the company behind Barbie, has decided that being involved
in the destruction of Indonesia's
rainforests is bad for business as well as the planet, and has dropped
deforestation from its production line.
Posted by jamie — 12 July 2011 at 9:16am
Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.
Lego have promised to stop wrapping their toys in rainforest destruction
When Ken dumped Barbie last month, Mattel was not the only toy company
put under the spotlight for their role in rainforest destruction. Our
investigation showed that Hasbro, Lego and Disney are also wrapping toys
in paper products coming from Indonesian rainforests.
Thanks for all the Barbie reviews posted on Amazon - there were some
excellent comments. The moderators have since removed them, but they'll have
given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet,
fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.
Some of the Chainsaw Barbies that have been apprehended
All over the country,
Chainsaw Barbies are being searched out and snapped up as part of our Barbie
treasure hunt. St Ives, Hexham, Dundee, Malvern, Scarborough, Newtown, Loughborough
– they've all been invaded by malevolent mannequins who, not content with
savaging Indonesia's rainforests, have gone awol across the UK.
This was once forested tiger habitat. Not any more
It’s been a busy few days since the latest phase of
our campaign to stop deforestation in Indonesia got underway. There are now signs that in the toy sector
both Mattel and Lego are preparing to make changes in the way they buy their
Posted by Gemma Freeman — 10 June 2011 at 3:27pm
Barbie's lesser known other-half grabbed headlines this week, after he launched our latest forest campaign on Tuesday night - scaling the 15 stories of Mattel's HQ in Los Angeles, to unveil our banner, with the help of blue tux wearing pals, that read simply: "Barbie, It's over."