It's been over a week since we asked Procter & Gamble to stop buying palm oil from forest destroyers. The company's not budging - so this morning we asked staff at their advertising agency to take a side.
As staff at the world-famous Saatchi and Saatchi arrived for work this morning, they were met with two doors - one saying 'protect forests' and the other 'destroy forests' - and a handful of Greenpeace activists asking them to choose.
It shouldn't be that hard - who wants to support forest destruction?
Of course, it's never that simple. Saatchi and Saatchi work for P&G and design all the adverts for Head & Shoulders. By going through the forest protection door, they're siding with all of us against the people who pay their bills.
When the dust finally settled, it wasn't even close. An incredible 168 people - 77% of staff - chose to protect Indonesia's rainforests from palm oil.
There's a serious side to all of this. P&G is trying to pretend it doesn't have a problem. Almost a quarter of a million of us have emailed its CEO, and we've all been ignored. Despite all the evidence, P&G still insists that buying palm oil from companeis that destroy orangutan habitat is sustainable.
We spoke to some of Saatchi staff who handle the P&G account, who were amazed to hear that their client was linked to forest destructiom. They know that deforestation and dead orangutans doesn't sell.
P&G pays Saatchi and Saatchi to tell it what its customers think.
It may not be listening to all of us but it's bound to listen to them. On the basis of today's poll, we're sure they'll advise them to stop buying palm oil from forest destruction.
