The Arctic, live, in central London

Posted by sara_a — 4 April 2013 at 10:19pm - Comments

This April is a big month for the Arctic. Our expedition of young leaders making the long trek to reach the North Pole is nearly underway. When they reach the North Pole, they will lower the time capsule containing nearly 3 million names of people who have joined the global call to Save the Arctic, and plant the Flag for the Future. And when they do that, our movement will come together across the planet.

On Saturday 20th April, you can join thousands of people around the world who are forming huge heart-shaped pictures and messages to tell politicians that WE LOVE THE ARCTIC. The images and films we make on that day will be delivered to Kiruna – a small town in Sweden – where the leaders of the Arctic Council will meet in May to discuss the destiny of the place at the top of the world which affects us all.

And on that evening, somewhere in central London, a very special performance will take place. Something we would love you to come and be part of. The performance will use 4D projection mapping to transform a building into the pristine Arctic. That night, the Arctic will come to London, because what happens in the Arctic affects us all.

Here's an example of the work our projection mapping team have done in the past:  

Stay tuned for updates.

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